A talking avatar has several advantages that will improve the user experience and engagement. Talking website avatars can double customer engagement for the sites that adopt them converting somewhere between 15 and 30% of web visitors into leads or sales depending on how they are configured. These bots can, in theory be situated as conversational humanoids and provide a highly personal experience. For instance, the use of avatars for customer service can reduce human representative usage and cost while also being more efficient.
In education, this is very helpful because talking avatars make learning an interactive process. Research found that students retain 25% more information when lessons are delivered by animated avatars. It also makes the content much more relatable and easy to understand. Duolingo, the well-known language-learning app we mentioned earlier, prompts users to practice conversation using talking avatars - a feature that has proven successful in improving user satisfaction and retaining their services.
Talking avatars are also useful in healthcare applications. Companies like Sensely have created Virtual Health Assistants that help patients with symptom checking and health monitoring. Eighty percent of all routine inquiries can be resolved by these assistants so that healthcare professionals cannot only focus on more complex cases. This raises the efficiency of healthcare delivery and eliminates waste to get higher patient outcomes.
This is how retail businesses utilise talking avatars for customer experienceduc Shopping bots guide customers to products, answer questions and make personalized recommendations. For example, Alibaba use talking digital avatars to take customers by the hand and personally walk them through their e-commerce platform - which increased sales conversions by 15% in just a few months.
Talking avatars provide improved accessibility for those with disabilities. They have audio descriptions for visually impaired people and sign language accessibility option for the hearing-impaired. Avatars help Microsoft's Seeing AI app give blind users a virtual person to talk with in the real world
The gaming industry as well, in particular it's about avatars. Many video games and virtual reality experiences require realistic talking avatars. As developers create even more advanced avatar technologies, the $159 billion global video game market place (in 2020) will continue to expand. Epic Games and Unity Technologies are some of the companies leading this innovation.
Talking avatars create a fun, engaging way of marketing and brand engagement. They will be able to deliver customized messages and interactive advertising. Studies show that interactive content gets two times the engagement than static material. Talking avatars have also found a use in marketing campaigns, as is apparent from what Coca-Cola and McDonald's were able to do with their brand recall versus when they used only text or video.
Talking avatars are also used on social media platforms to increase user engagement. Bitmoji allows for customizable animated avatars, which help users communicate and express themselves in the app. The popularity of talking avatars is yet to be established but the speaking Bitmoji has had a knock-on effect on engagement: Snapchat reaches 293 million daily active users thanks to this feature.
Adding talking avatars to digital interfaces delivers higher user satisfaction and efficiency. Bill Gates famously said, "Technology is just a tool. But above all, the teacher must act as a catalyst who inspires students to contribute their minds and entails participation which come prior collaboration. On the other side of human interactions, talking avatars serve as a vehicle to use to give humanity in digital touchpoints.
Find out what talking avatar can do for your enterprise at talking avatar. An example of how avatars can increase user engagement and create engaging experiences.